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When I was about 14 years old, I was walking through a flea market in Cheektowaga, NY. To my absolute surprise, I stumbled upon a few glass counters filled with magic props. I stared at them for a bit and then asked the man working there how much the Dove Pan was.
He answered, “Do you know what that is?” I said, “Yes.” He said, “Do want a job?” That’s how I met Russ Ballaro - and how I got my first job selling magic. Russ was one of a kind. A colorful character surrounded by a cast of equally colorful characters. They were drawn to him like moths to a flame. I never met a person who hustled more than Russ - selling everything from gold and clothing to gag gifts and perfume. He eventually moved the flea market stall to an actual store that I worked at into my 20s before he moved on to other opportunities. Over that time, he opened a second store, as well as having kiosks at a local mall and county fair. I worked all of them - and often on my own as Russ was on the road with other aspects of his business. I can’t begin to explain how much I learned from that experience. It paved the way for me to open my own place when I was just 22 years old and the stories from those old days could fill volumes. I was sad to get the call that Russ passed away earlier this week. He was only in his 60s and after a lifetime of hard work, he deserved a long and restful retirement. Sadly, that was not to be. Truthfully, time off wasn’t really in his blood. If there’s a way to keep hustling on the other side – I’m certain Russ is doing it.
1 Comment
russell ballaro
2/15/2024 01:35:50 pm
Thank you for a great tribute to my son Russell. I remember when parents would come to the magic shop on Kenmore Ave. and you or Russ showed kids how to do magic tricks. Call me I would love to talk.
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AuthorPaul Richards: Conjurer, Creator, and Consultant Archives
February 2024
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